Alex Mari

Social Media: managing the complexity View more presentations from mypurechaos .

Through the social network Starbucks is giving away 20,000 coupons for a free pint of icecream everyday. A good example of coupon marketing 2.0 that might become pretty annoying if the things gets too popular among the wrong brands. I like the idea because I think it will work pretty well as a recruitment campaign for the Starbucks Fan page , and you know how important it is getting to be able to engage with consumers (in the right way) on their own pitch. (Interamente da Adverblog ) Mobile Coupon Mobile coupon is a new technology that lets consumers redeem digital coupons by having a supermarket cashier scan their cellphones. For example, to get the coupons, customers must visit your Web site, from which they can transmit the discount offers to an Internet-enabled cellphone. Mobile coupons have been an area of growing interest for marketers, though the growth of overall spending on mobile advertising has been slowing down [1] . Many coupons offered on the Web are printable but can...

Tourism Queensland Il Blog del Vincitore del creativo concorso

Cosa succederebbe se decidessero di cancellare il vostro hamburger preferito? Probabilmente sareste molto arrabiati. Burger King ha dimostrato quanto i loro clienti fossero attaccati al suo prodotto di punta "Whopper Hamburger" oragnizzando un piccolo scherzo a metà tra una ricerca etnografica e un'azione di guerrilla marketing. Attraverso una videocamerea nascosta le reazioni dei clienti sono state registrate ed il risultato è stato un'interessante video promozionale seguito da una fantastica campagna virale. Mi scuso per il ritardo con il quale ho riportato la notizia, ma ne vale davvero la pena.

Place Branding: Promoting a Nation teaching Marketing. China Case study by Alex Mari Publish at Scribd or explore others: Academic Work branding.place.desti