Brand Ambassador Community: 5 reasons why you need one
1. Every brand lover regularly uses a set of brands from several product categories to express his or her personality. Brand lovers have a simultaneous emotional connection with multiple brands in their daily life. Brand communities will no longer form around a single brand (e.g. Nutella) but around a network of brands (e.g. Nutella + Apple + Mini + Gucci). 2. Brands see themselves at the very center of a relationship with thousands - if not millions - of consumers. A Brand Manager needs to realize the limited importance that people attribute to a single brand. Brands will no longer be the focal point of brand community, single consumers with their sophisticated consumption habits will. 3. People out there have brand preferences that are similar to yours and current technology allows us to bring these invisible links to life enabling the creation of communities based on truly similar people. Brand communities will be tailored to the brand preferences of