Il caso "Whopper Freak Out"

Cosa succederebbe se decidessero di cancellare il vostro hamburger preferito? Probabilmente sareste molto arrabiati.
Burger King ha dimostrato quanto i loro clienti fossero attaccati al suo prodotto di punta "Whopper Hamburger" oragnizzando un piccolo scherzo a metà tra una ricerca etnografica e un'azione di guerrilla marketing. Attraverso una videocamerea nascosta le reazioni dei clienti sono state registrate ed il risultato è stato un'interessante video promozionale seguito da una fantastica campagna virale.
Mi scuso per il ritardo con il quale ho riportato la notizia, ma ne vale davvero la pena.

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