Executive Program in 'INTERNET & SOCIAL MEDIA' @SDA Bocconi

INTERNET & SOCIAL MEDIA FOR CORPORATE AND MARKETING COMMUNICATION (distance learning)


Dates
18th October - 17th November 2011


Timetable

October 18th: 6 - 7.30 pm

October 25th: 6 - 7.30 pm

October 26th: 6 - 7.30 pm

October 27th: 6 - 7.30 pm

November 2nd: 6 - 7.30 pm

November 3rd: 6 - 7.30 pm

November 7th: (face to face, optional in distance learning) 9am - 5pm

November 8th: 6 - 7.30 pm

November 9th: 6 - 7.30 pm

November 10th: 6 - 7.30 pm

November 15th: 6 - 7.30 pm

November 16th: 6 - 7.30 pm

November 17th: 6 - 7.30 pm

The online sessions will be partially lectures and partly interactive, using a virtual class on a distance learning platform.There will be interaction not only between the teacher and the individual course participants, but also student-to-student and at the entire class-level.Some of the interactions will be real-time (using the distance learning platform), but there will also be asynchronous forum discussions at class level and group level.
All the online sessions will be recorded and available in the virtual class at any time during the course.

The participants will receive a certificate of attendance.


Faculty

Andreina Mandelli - Program Director

(SDA Bocconi Professor, Adjunct Professor USI, Lugano and IE Business School, Madrid)

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Jeff Cole

(Director of the Center for the Digital Future, USC Los Angeles)

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Robert Kozinets

(Associate Professor, Schulich School of Business, York University)
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Paul Gillin

(Speaker, writer and social media strategist)
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Chris Ogan

(Prof. Emerita Indiana University, Expert of Media Systems)

LinkedIn


Matteo Morandi

(SDA Bocconi Professor)

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Davide Reina

(SDA Bocconi Professor)

LinkedIn


Guest Speakers


Dennis Pereira

(Senior Marketing Manager, PayPal)

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Simon Salt

(CEO, IncSlingers)

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Derek Browers

(Director of Accounts, Momentfeed)

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Alex Brunori

(Executive Creative Director, MRM + Momentum Worldwide)

LinkedIn


Gianluca Ruggiero

(Chief Operating Officer, MRM)

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Marco Martemucci

(CEO, Dixero)

LinkedIn


Matteo Sarzana

(General Manager, VML/Y&R)

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Matthias Lufkens

(Associate Director Media, World Economic Forum)

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Event on LinkedIn


Program info

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