Ryanair, un'altro duro colpo alla Brand Reputation


Mentre Ryanair sta considerando l'idea di far rimanere in piedi alcuni dei sui passeggeri durante i voli, far pagar care le telefonate e limitare addirittura l'uso della toilette, alcuni degli intervistati di Brand Republic hanno chiaramente definito questa serie di idee poco felici come "tattiche ridicole" atte solamente a tagliare i costi. Inoltre, sempre secondo i consumatori, se tali azioni venissero realizzate ci sarebbe un triste riscontro sulla reputazione del Brand.
Pienamente daccordo con gli intervistati e sicuro che i conti in rosso fatti registrare nell'ultimo periodo non sono completamente attribuibili alla crescente concorrenza e alla crisi economica.

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