Blackberry, tra business e divertimento

Blackberry ha pernsato bene di sfruttare la Fashion Week di Milano per attrarre l'attenzione su di se, grazie ad un'azione di guerrilla marketing. Circa 10.000 cravatte sono state appese in ogni zona strategica della città con l'obiettivo di stuzzicare l'interesse di giovani, manager e partecipanti alla Settimana della Moda.

Gli organzzatori spiegano il messaggio  dell'iniziativa in questo modo: "Un'operazione di guerrilla marketing con cui BlackBerry vuole sottolineare l'importanza del tempo libero e del divertimento; pur ribadendo la propria vocazione di strumento ideale per il Business, BlackBerry "si toglie la cravatta" e diventa il perfetto compagno per la vita di tutti i giorni grazie alle avanzate funzionalità multimediali e alle tante applicazioni legate al gioco, alla messaggistica istantanea, al social networking e al lifestyle."

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