Il Viral Marketing_ secondo Cesare Casiraghi (Casiraghi & Greco)


Su NinjaMarketing è nata un' interessante discussione in seguito alla pubblicazione di un video su Youmark, in cui Anna Ricotti, marketing e product development director della Divisione Lovable (Gruppo Branded Apparel Italia), e Cesare Casiraghi, socio e direttore creativo di Casiraghi & Greco, esprimevano secondo il loro punto di vista, il funzionamento ed i benefici del Viral Marketing. I marketer non convenzionali non si sono fatti attendere ed hanno risposto alla provocazione con commenti brucianti. Non mi esprimo sull'argomento, lascio a voi ogni giudizio.

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