Risultati campagna Virale KLM - Fly For Fortune

Nel Novembre 2006 la KLM Royal Dutch Airlines ha lanciato un viral di successo con la campagna Fly for Fortune. Il trailer virale è stato visto più di 8 milioni di volte in 90 giorno. KLM ha incrementato la vendita di ticket online e il ROI della campagna virale è stata 1200%. Inoltre l'iniziativa ha vinto il bronzo nell'ambita competizione IMC Europe Awards.
Download the full KLM Fly For Fortune case study here.



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