Relazione multicanale, la nuova frontiera del brand_secondo l'Osservatorio sulla Multicanalità

Sono sempre più numerosi i consumatori che interagiscono con il mercato e con le marche attraverso una pluralità di canali di comunicazione. Spetta, ora, a produttori e distributori sviluppare un approccio strategico che sappia utilizzare al meglio le particolarità di ogni canale per creare una customer experience davvero coinvolgente.

Questi sono gli schemi di sentesi:




Ecco un ottimo articolo (clicca qui)

fonte: convoimagazineseat.it

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