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La GM si affida a eBay

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Manovre anticrisi negli Stati Uniti. E la risposta, come spesso accade in questo periodo, è Internet, il digitale che dovrebbe salvarci tutti. Da domani, e fino all'8 settembre, molti cittadini americani potranno acquistare un veicolo della General Motors su eBay. Un tentativo per rilanciare il mercato dell'auto che è frutto di un accordo che le due società hanno annunciato oggi con il lancio di un programma pilota in California. Sul nuovo sito web gm.ebay.com verranno messi in vendita i modelli Chevrolet, Buick, Gmc e Pontiac. Oltre 225 concessionarie di GM in California partecipano al programma, aggiunge la nota, spiegando che il nuovo sito permetterà ai clienti di confrontare i prezzi dei modelli, di trattare sul prezzo e di mettersi d'accordo su finanziamenti e pagamenti. Saranno disponibili due modalità, le due tipiche del sito d'aste: "Buy it Now", con cui i clienti compreranno le macchine al prezzo di listino, e "Best Offer", dove invece si s
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Brand Ambassadors, Brand Advocates or Brand Influencers? 10 key differences

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A recurring discussion in marketing departments is how to  identify, engage and collaborate  with strategic individuals given the numerous possibilities offered by digital technology. Although the involvement of influential people has become a common practice in several industries, their role and contribution are often misinterpreted by managers, creating a sense of  general confusion in the field . Recent technological and sociological changes heavily contributed to the rise of empowered consumers  that communicate on behalf of brands, also enlarging the meaning of the term  ‘influencer’ . A regular consumer can today evolve into recognized brand influencer, advocate or ambassador, without necessarily being a celebrity or professional endorser with millions of fans. Although, I have noticed a convergence of these three strategic profiles, I believe there are still  significant peculiarities among them . Brand Influencer : is usually a celebrity, blogger, expert that, having a larg
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Machine Learning in Marketing: 3 key trends

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