Marketing Virale-Elettorale del Popolo della Libertà

Anche in Italia la campagna elettorale diventa interattiva, dopo i video su youtube, le pagine su facebook e myspace, i blog, i partiti utilizzano anche le potenzialità offerte dal web 2.0 per rendere la campagna politica piu' affascinante e vicina ai giovani.

Un Esempio eclantante mi ha colpito questa sera visitando il sito www.votaberlusconi.it che lancia un vero e proprio marketing virale-elettorale: la famosa frase rialzati italia adesso puo' essere personalizzata con il proprio nome e poi spedita ad amici e parenti tramite posta elettronica.

Un meccanismo interessante che basandosi sul gioco e sull'ilarità consente di diffondere in maniera epidemica il nuovo simbolo del Popolo Della Libertà.

Primo post su IMC dell' amico Gennaro Terracina

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