Pedigree inventa il giorno dell'amico

Una big idea di TBWA San Paolo per Pedigree, con l'obiettivo di dimostrare e celebrare l'amore di Pedigree per il migliore amico dell'uomo.
Anziché all'interno di una pubblicità tradizionale, l'agenzia ha inserito i giornali consegnati porta a porta nell'immagine di un tenero e fedele cane. La "scusa" è un tributo al Friend's Day:

July 20th.
Pedigree's tribute to Friend's Day. To the best friend ever.
Pedigree ama creare comunicazioni straordinarie ed in molti amano il suo modo di comunicare.
Eco le immagini di alcune recenti campagne.

Un adesivo appiccicato sul suolo che attrae i migliori amici dell'uomo, emanando un odore canino molto appetitoso... via disruption

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