Oust Guerrilla..canecellata!

E' firmata da Oust una delle campagne di guerrilla più coraggiose attualmente in circolazione.
In Germania, sui poster che annunciano la programmazione del film "Perfume", l'agenzia DraftFCB ha appiccicato degli sticker che recitano:
"Cancellato! Oust elimina subito gli odori".
Una grande idea. Probabilmente ci sarà stato un accordo tra i produttori del film e l'agenzia. In caso contrario, immagino che i costi bassissimi dell'azione siano stati bilanciati da qualche profumata sanzione...

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