Impossibile prevedere certi incidenti. Nationwide

Campagna outdoor spettacolare per Nationwide, una società assicurativa americana che ci tiene a ricordare come "gli incidenti possono succedere in fretta e senza preavviso", proprio come in questo caso, dove per il rovesciamento di un barattolo di vernice alcune macchine cambiano colore. Quest' azienda non è nuova in quanto ad utilizzo di comunicazione creativa, un'esempio viene dallo spot che abbiamo trovato.



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