Grattami per vincermi! Chervolet

Per il lancio del Suv "Captiva", Chervrolet ha realizzato una versione speciale (ci sono voluti 2 mesi di lavoro!) con un lattice speciale color argento "grattabile" come una scheda del gratta e vinci, al posto della tradizionale vernice.
Posizionata a Covent Garden, Londra, la macchina è stata presa d'assalto da centinaia di curiosi che in poche ore hanno grattato completamente la Captiva con le loro monetine. Obiettivo: trovare il simbolo giusto che ti faceva vincere la macchina.

Un gigantesco gratta e vinci collettivo per una bella idea di street/guerrilla marketing.

Claudio Vaccaro per Crazy Mktg Blog

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