Top 100 Advertising

A chi non è successo di trovarsi a parlare con qualche amico e ricordare le vecchie campagne pubblicitarie di quando eravamo bambini. Certo noi che magari in questo "settore" ci siamo immersi completamente abbiamo quella curiosità di conoscere, per pura cultura personale, anche le campagne più "antiche", quelle che hanno segnato la storia della pubblicità e dei suoi linguaggi. Bene, per chi vuole sapere se è mai stata fatta una lista di "merito" universale (anche se la pubblicità è storicamente suggestiva e soggettiva), vi diciamo di si. Esiste una top 100 pubblicitaria. Vi riportiamo di seguito le prime dieci campagne, per le altre 90 vi invitiamo a cliccare qui.



Aprite la scatola dei ricordi e…sogni d’oro:

  1. Volkswagen, "Think Small", Doyle Dane Bernbach, 1959
  2. Coca-Cola, "The pause that refreshes", D’Arcy Co., 1929
  3. Marlboro, "The Marlboro Man", Leo Burnett Co., 1955
  4. Nike, "Just do it", Wieden & Kennedy, 1988
  5. McDonald’s, "You deserve a break today", Needham, Harper & Steers, 1971
  6. DeBeers, "A diamond is forever", N.W. Ayer & Son, 1948
  7. Absolut Vodka, The Absolut Bottle, TBWA, 1981
  8. Miller Lite beer, "Tastes great, less filling", McCann-Erickson Worldwide, 1974
  9. Clairol, Does she…or doesn’t she?", Foote, Cone & Belding, 1957
  10. Avis, "We try harder", Doyle Dane Bernbach, 1963
via Andrea Signori per MaerketingRoutes

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