Se ci vedi doppio non sei ubriaco..è solo la nuova Guinness!

Ancora un'altra campagna sociale volta a sensibilizzare i giovani sull'importanza del non bere troppo prima di mettersi alla guida. Ancora una volta Guinness (dopo l'ambient "Good Things Come to Those Who Wait").

La campagna in oggetto, parte integrante di una strategia "enjoy responsibly", ha visto la creazione di pack che creano l'illusione di "vedere doppio". I prodotti sono stati poi distribuiti in numerosi pubs di Toronto.

guinness

Please don't drink and drive.
L'agenzia è BBDO, Canada.
via distruption

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