Hai bevuto? Chiamati un TAXI!

Per incrementare le chiamate notturne di taxi, ANTRAL una associazione che rappresenta le maggiori compagnie di tassisti portoghesi, si è affidata all'agenzia DraftFBC di Lisbona.

L'agenzia ha pensato di attaccare sul tetto delle macchine in sosta nelle strade dove erano situati i maggiori locali notturni dei magneti stile targhetta dei taxi.

Dietro la targhetta la scritta: "Se hai bevuto non rischiare. Chiama il 707308294"



Risultato: 50% in più di chiamate tra le 00.00 e le 04.00, notizia su tutte le TV ed i giornali tanto da spingere il Governo a pensare ad un accordo con ANTRAL per usare i suoi trasporti per evitare "incidenti del sabato sera".

Due piccioni con una "crazy" fava!

By Kawakumi per Crazy Marketing

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