Lucchetti virtuali amori reali

Una buona notizia per gli innamorati che avrebbero voluto attaccare il loro lucchetto su lucchettipontemilvio. Il famoso lampione, quasi crollato venerdì 13 aprile ed ora transennato, torna ad ospitare le loro promesse d'amore. Non più però sul ponte che attraversa il Tevere, ma addirittura su internet: è infatti possibile effettuare una realistica visita "virtuale" sull'antico ponte romano, così com'era prima del crollo del lampione, ed è anche possibile attaccare un "lucchetto digitale" con la propria dichiarazione d'amore. "L'idea ci è venuta inizialmente alla notizia del furto dei lucchetti, che poi furono fortunatamente ritrovati", spiega Flavio Di Pinto, uno dei promotori di questa originale iniziativa. "Abbiamo dunque pensato di trasferire sul web questa tradizione, per consentire a chiunque nel mondo di lasciare la propria promessa d'amore. Dopo il crollo del lampione, ne siamo ancor più convinti".

Bella idea quella di trasferire sul web una antica usanza che nasce dalla Cina. Ma il web, si sa, offre qualcosa in più: relationship. Troviamo il forum ed anche una linea di merchandising non ancora ben esplicitata.
Che dire? Wiki Love Marketing!
by Dr_Who per Crazy Marketing

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