Diventa un tester di preservativi con Durex

Geniale campagna di Durex in Francia. Allo lo scopo di studiare la trasformazione del nuovo consumatore, ha organizzato una campagna di Guerrilla Marketing molto originale. Fino al 30 Aprile infatti è possibile iscriversi per diventare uno dei 20000 tester di preservativi reclutati da Durex che, grazie alla creazione di un mini sito, avrà l'opportunità di raccogliere dati preziosi sul proprio target.


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