Una casa vera al posto di uno showroom

A Pesaro, in pieno centro c'è uno spazio di vendita interamente pensato come una casa vera e propria. E' l'ultima idea di marketing del gruppo Febal che grazie ad un'intuizione di Emenuela Olmi ha dato vita a Primo Piano Open House, una casa dove tutto è in vendita, dalla cucina Febal alla camera da letto. Accanto a brand molto noti anche creazioni di designer emergenti.


Questo progetto coinvolge il cliente in un'esperienza ancora più intensa di quella di un punto vendita, infatti la casa è completa e i mobili cambiano stagionalmente, celebrando ogni nuovo openinig con un evento/festino. Claudio Ferri, amministratore di Febal dice:" l'unica differenza rispetto ad una casa vera è che, ovviamente, tutto quello che è esposto è in vendita".
Ottima idea!

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