Germania: affissioni Crazy per il detergente REI


Ecco una campagna davvero crazy pescata dal web.


E' stata lanciata in Germania per il detergente REI.

Lo scenario attorno al billboard è completamente verniciato e il copy recita "Stop colors from bleeding" : "Stop al sanguinamento dei colori".

Grazie a questa campagna la REI F3 ha notato un'interessante incremento delle vendite del ben 15%.
Avrà colpito le "massaie" tedesche?





Agenzia tedesca: Jung von Matt

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