Hp Guerrilla: stampa 20 pagine al minuto

Interessante campagna di guerrilla marketing ideata dall'agenzia pubblicitaria Publicis Graffiti /Argentina per lanciare la nuova stampante Hp Photosmart 955C, prodotto innovativo per l'alta velocità di stampa. Quale modo migliore di farsi notare se non sulle scale mobili di un grande centro commerciale. Sono sempre di più le grandi aziende che utilizzano mezzi economici, ma originali, per lanciare nuovi prodotti, tanto che ci chiediamo come si trasformeranno gli investimenti pubblicitari delle organizzazioni nei prossimi anni.

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