Co-advertising


E' proprio il caso di dire "l'unione fa la forza!".
Da soli, probabilmente, non li avrebbe notati nessuno e sarebbero stati uguali alle più classiche e desemantizzate comunicazioni in esterna. Insieme hanno un forte potere attrattivo ed emotivo.

Un'operazione davvero molto interessante questa di co-advertising tra l'acqua minerale Dasani e Swimsuit Illustrated. Entrambi i manifesti attirano l'attenzione (a discapito di quelli circostanti), divertendo per la non-convenzionlità, ed influendo anche sul ricordo.

In genere, assistiamo ad iniziative di co-branding, dove la creatività non è certo una leva tenuta in gran considerazione. Qui, invece, la creatività applicata al mezzo, da più che buoni risultati!

fonte_disruption blog

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