Olay ti rende inriconoscibile!


Ottima Ad per Oil of Olaz realizzata da Saatchi & Saatchi Germany, uno dei tanti esempi di pubblicità che riproducono situazioni reali della vita di tutti i giorni, come in questo caso il passaggio del controllo doganale. Lo sguardo attento e un pò sorpreso di una persona autoritaria lascia intendere che il beneficio di questa crema antirughe è formidabile e i suoi effetti straordinariamente visibili. A mio parere è interessante e divertente e colpisce in profondità mostrando con fiducia la posibilità di un cambiamento reale della propria bellezza, sempre comunicabile con difficoltà.

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