Comunicazione Toyota su foglie di banane



Ultimo geniale lavoro creativo per il team Leo Burnett, che in Columbia esce con una campagna per la nuova Toyota Prado (un Cruiser)stampata su foglie di banana. Un duro lavoro di stampa ma molto creativo che si sposa perfettamente con la startegia comunicativa dell'azienda. Il suo messaggio è semplice, incisivo e spinge all'avventura pura, attraverso il contatto con la natura. Un chiaro riferimento alla possibilità di questo mezzo di regalare sogni ed esperienze fantastiche.

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