International Marketing Communication

lunedì 13 luglio 2009

Pubblicità Nutri Balance "Bad Food, Bad Dog"

Agency: Prolam Y&R Santiago, Chile

Pubblicato da Alex Mari a 13:28

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About me

Alex Mari
Alex Mari [IMCA]
[Tesi, 2007] Strategie di Promozione Multicanale. Caso Simpsons The Movie
[Thesis, 2010] Service Networks in Service Industrialization Era. McCann Worldgroup – Case History of a Contemporary Advertising Group

A superior man is modest in his speech, but exceeds in his actions. Confucius

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Marca e Metriche nei Social Media di Andreina Mandelli e Cosimo Accoto

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Buzz is media
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Gerd Leonhard - Media Futurist
Harvard Business School
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Paul Gillin
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Prof. Terence Egan (Human Resource Research)
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