Monday, July 13, 2009

Coupon Marketing 2.0

Through the social network Starbucks is giving away 20,000 coupons for a free pint of icecream everyday.

A good example of coupon marketing 2.0 that might become pretty annoying if the things gets too popular among the wrong brands. I like the idea because I think it will work pretty well as a recruitment campaign for the Starbucks Fan page, and you know how important it is getting to be able to engage with consumers (in the right way) on their own pitch. (Interamente da Adverblog)

Mobile Coupon
Mobile coupon is a new technology that lets consumers redeem digital coupons by having a supermarket cashier scan their cellphones. For example, to get the coupons, customers must visit your Web site, from which they can transmit the discount offers to an Internet-enabled cellphone.

Mobile coupons have been an area of growing interest for marketers, though the growth of overall spending on mobile advertising has been slowing down[1]. Many coupons offered on the Web are printable but can't be transferred to a mobile device. Many cellphone-based coupons require the cashier to enter a code shown on-screen while the mobile coupon will be deleted automatically after its usage. Mr. Boal (CEO of printable-coupon site says, “American consumers have been heavy users of coupons amid the recession, and online-coupon providers have seen traffic and usage grow this year.”

By doing this, a consumer that discover the promotion by reading it on the package or directly through the website, will pass through your platform.
Also, by working on a multichannel context you will be able to boost the awareness and spread messages through word-of-mouth in both online and offline world.

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