Sunday, October 19, 2008

Internet preferito dai clienti multicanale per gli acquisti natalizi

A new report has suggested that the web is now the most popular way for US shoppers who use a variety of channels to buy their Christmas gifts.

Undertaken by e-tailing group and sponsored by ATG, the study indicated that 49 per cent of multi-channel shoppers intend to buy most of their gifts online compared with 44 per cent opting for bricks-and-mortar stores.

Almost nine in ten respondents cited the speed of online shopping as their main reason for turning to e-commerce, while others said the medium was beneficial for seeking out hard-to-find products, offering a wide range of choices and lower prices.

The research also found that the economic downturn is causing consumers to review their festive budgets downwards, while 72 per cent plan to conduct online research before buying any items.

"They need to continually learn from and react to their customers' multi-channel demands."


No comments: