sabato 2 maggio 2015
sabato 25 aprile 2015
In the common case that your top management believes that the primary scope of your ‘social’ media plan is to increase sales by 3% or brand recall by 2%, I strongly recommend to quite your company. If fact, the overall objective of social media marketing is to establish and maintain relationships with strategic audiences, and not to sell more (esp. in the short-term).